Trucouture

The founder of Trucouture, Mia Ungureanu, is a clothing designer who reinterprets Romanian textile traditions in a minimalist and contemporary aesthetic. With over 13 years of experience in the industry, Mia blends ancient embroidery and meaningful details into a refined style, perfectly tailored for the modern woman. The pieces she creates transform the traditional shirt into a symbol of urban elegance, ideal for both everyday wear and special events.

Trucouture uses only natural materials such as silk, cotton, hemp and linen, sometimes combined in the same creation, to ensure a perfect balance between comfort, sustainability and sophistication. Her collections include both casual outfits and occasion dresses that reflect a modern vision of the events of the future – moments where authentic beauty blends harmoniously with environmental responsibility.

Creative workshops and experiences at Expo 2025

In the Arts and Crafts area, Mia Ungureanu will invite visitors to explore the process of making clothes in interactive workshops. Participants will learn how to work with natural materials and understand the first steps of creation: from sketching to choosing the right textures. They will be able to see how a unique piece of clothing takes shape, from traditional inspiration to contemporary, versatile design.

Mia aims to offer a complete experience where visitors discover the subtle connection between ancient textile crafts and current fashion. Step into the world of Trucouture, where nature, art and innovation come together to create pieces that speak of identity and sustainability.