I WOOD BE

I WOOD BE is a Romanian brand created in 2015 from a creative recycling project, with the aim to transform resources in a responsible way. Through innovative and sustainable products, the brand promotes circular economy and responsible consumption, using only FSC certified natural materials. Selecting local suppliers and supporting communities is central to the brand’s philosophy, which aims to reduce environmental impact and educate consumers on the importance of sustainability.

I WOOD BE products are an expression of creativity and respect for nature. From diaries and photo albums to customized solutions for companies in industries such as HoReCa, retail or corporate, each object tells a story about innovation, design and care for the future.

Live performances and workshops at Expo 2025

In the area dedicated to arts and crafts, visitors to the pavilion will be able to participate in creative workshops by I WOOD BE. They will discover the process by which natural materials – wood, leather, clay or recycled paper – are transformed into functional and aesthetic products. The workshops will focus on the sustainable creative process, inspiring the audience to reflect on the value of authenticity.

In addition, live performances will reveal the craftsmanship of the artisans as they create visual and tactile stories on the spot. You will see how materials come to life and how each gesture of the maker adds depth to a tradition that blends the past with the future. It is a show where creativity, sustainability and craftsmanship form a unique experience.

Commitment to sustainability

I WOOD BE is actively involved in protecting the environment and supporting communities through positive impact partnerships:

– Carpathia Conservation Foundation – Through this collaboration, the brand plants between 400 and 700 trees annually in the Făgăraș Mountains, contributing to forest regeneration.
– ”Ajungem Mari” Placement Centres – I WOOD BE organizes creative workshops for children in foster care, supporting their education and artistic development.
– “Nation’s State” – In partnership with Dragoș Pătraru’s show, the brand supports educational and sustainability awareness projects through the Good Watch program.
– Eutron Invest – Through an innovative composter developed in collaboration, I WOOD BE promotes home composting, providing environmentally friendly solutions for recycling food waste.

Visitors to Land of Tomorrow will discover a story about responsibility, creativity and sustainability, all expressed through the innovation of the I WOOD BE brand.